How We Actually Teach SEO Content Strategy
Our approach focuses on real implementation over theoretical frameworks. You'll work with actual content audits, keyword research tools, and editorial calendars from day one.
Practice-First Learning Model
We skip the marketing buzzwords and get straight to what matters: building content strategies that actually drive organic traffic.
Direct Tool Access
You'll use the same keyword research platforms, content management systems, and analytics dashboards that in-house teams rely on daily. No simulations or mock-ups.
Real Data Analysis
Work with actual search console data, competitor analysis reports, and content performance metrics. Learn to spot patterns in traffic drops and identify content gaps using real numbers.
Progressive Complexity
Start with single-page optimization, move to topic clusters, then tackle full site content architecture. Each stage builds on what you've already implemented and tested.
Course Progression Framework
Each phase introduces specific skills and deliverables. You'll complete working documents and strategies that you can adapt for your own projects or portfolio.
Foundation Setup
Build your first keyword matrix and content calendar. Learn search intent classification and how to map keywords to actual content types.
- Keyword research methodology
- Search intent mapping
- Content type selection
- Editorial calendar basics
Content Optimization
Analyze existing content performance and identify optimization opportunities. Learn on-page SEO elements and internal linking strategies that affect rankings.
- Content audit process
- On-page optimization
- Internal link architecture
- Meta data refinement
Strategic Planning
Create comprehensive content strategies for different business goals. Work with topic clusters, pillar pages, and quarterly content roadmaps.
- Topic cluster development
- Pillar page architecture
- Quarterly planning cycles
- Resource allocation models
Who Leads These Classes
Nienke van der Berg
Lead InstructorBuilt content strategies for seven SaaS companies over nine years. Focuses on technical SEO integration and content performance tracking.
Elżbieta Jankowski
Strategy AdvisorPreviously managed editorial teams at three digital publishers. Specializes in content workflows and scaling production without quality drops.
Teaching Methodology
Screen-Share Demonstrations
Watch live keyword research sessions and content audits. See the actual process of building a strategy from blank spreadsheet to finished roadmap.
Individual Feedback Cycles
Submit your work and get specific notes on what's working and what needs adjustment. Reviews focus on practical application rather than theoretical correctness.
Template Libraries
Access working templates for keyword matrices, content briefs, and audit reports. These are actual documents used in client work, not simplified training versions.
Office Hours Access
Drop in with specific questions about your projects or clarifications on course material. Most questions get answered within the same session.